The Client Elecia Douglas – New Product Launch at Realise Business
Realise Business successfully developed a new academy product, diversifying their revenue streams and reducing dependence on government grants. Alicia gained the necessary skills in brand development, product launches, and integrated marketing communications, enabling her to lead the marketing efforts for the new academy product.
The strategic plan and mentoring provided by Kam led to more efficient and effective marketing operations, positioning Realise Business for long-term success.
Kam’s combination of workshops, mentoring, and acting as an In-House CMO provided comprehensive support tailored to Realise Business’s unique needs.
The Situation
Realise Business marketing, led by Alicia Douglas, faced the challenge of. diversifying their revenue streams beyond government-based programs.
They aimed to launch a new academy product to offer mastermind-like programs.
Alicia, with a strong background in events and community building, needed up-skilling in brand development, product launches, and integrated marketing communications.
Task
Conduct strategy workshops for the management committee to develop a plan for diversifying Realise Business’s offerings.
Mentor and coach Alicia to enhance her marketing skill set and guide her through the launch of the new academy product.
Action
Kam undertook several key actions:
Co-Design Strategy Workshops: Conducted workshops with the management committee to develop a strategic plan for diversifying the company’s offerings. This included identifying new revenue streams and creating a roadmap for launching the new academy product. Conducted workshops with the management committee to develop a strategic plan for diversifying the company’s offerings. This included identifying new revenue streams and creating a roadmap for launching the new academy product.
Mentorship and Coaching: Provided one-on-one mentoring to Alicia, focusing on brand development, product launch strategies, and integrated marketing communications. This mentoring was tailored to help Alicia transition from her background in events and community building to a more comprehensive marketing role.
In-House CMO Role: Acted as a In-House Chief Marketing Officer (CMO), providing high-level strategic guidance and hands-on consulting. This involved taking on a managerial role, guiding Alicia, and supporting the implementation of the strategic plan.
Skill Development: Delivered training and knowledge-sharing sessions to up-skill Alicia in areas she was less familiar with, ensuring she could lead the marketing efforts effectively.
Results
Kam’s interventions led to significant outcomes:
Strategic Diversification: Realise Business successfully developed a new academy product, diversifying their revenue streams and reducing dependence on government grants.
Enhanced Skill Set: Alicia gained the necessary skills in brand development, product launches, and integrated marketing communications, enabling her to lead the marketing efforts for the new academy product.
Improved Marketing Efficiency: The strategic plan and mentoring provided by Kam led to more efficient and effective marketing operations, positioning Realise Business for long-term success.
Holistic Support: Kam’s combination of workshops, mentoring, and acting as a In-House CMO provided comprehensive support tailored to Realise Business’s unique needs.
Happy Client
Elecia Douglas – Marketing & Brand Manager
