The Client Marketing Transformation at Avant
Kam’s work with Avant exemplified her ability to transform organisational structures and processes through strategic planning and the development of tailored resources.
By creating and implementing a comprehensive marketing and communications toolkit, Kam helped Avant unify their marketing efforts, increase efficiency, and empower their team to achieve sustained success.
This case study highlights the effectiveness of Kam’s approach to strategic marketing transformation and her ability to deliver impactful solutions that drive organisational growth.
The Situation
Kam was engaged by Jesse Stevens, the General Manager Marketing at Avant, to optimise the company’s marketing and organisational structure.
Avant faced challenges with siloed departments and needed to unify its marketing efforts under a cohesive strategy.
Kam’s primary task was to develop a strategic marketing and communications toolkit that would streamline Avant’s marketing processes, educate their team, and unify their marketing voice.
This toolkit needed to provide comprehensive resources, including templates, models, tools, and calculators.
Action
Kam undertook several key actions:
Organisational Assessment: Conducted research and polling within the organisation to understand the current state of Avant’s marketing efforts and identify key areas for improvement.
Development of Toolkit: Created a comprehensive strategic marketing and communications planning toolkit. This included templates, models, tools, and calculators designed to standardise and optimise marketing processes across the company.
Implementation: Rolled out the toolkit to the marketing team, ensuring it was tailored to Avant’s specific needs. This process included creating detailed training notes and resources to support the team’s adoption of the new tools.
Training and Knowledge Sharing: Instead of traditional face-to-face training, Kam implemented a system of knowledge sharing backed by training notes and resources. This approach ensured that the marketing team could independently utilise the toolkit and continuously improve their processes.
Results
Kam’s interventions led to significant outcomes:
Unified Marketing Efforts: Avant’s marketing team now operates with a unified strategy, using standardised processes and tools that align with the company’s overall goals.
Increased Efficiency: The toolkit provided the marketing team with the resources needed to streamline their operations, resulting in more efficient and effective marketing campaigns.
Empowered Team: The comprehensive training materials and resources empowered the marketing team to independently use and adapt the toolkit, fostering a culture of continuous improvement and learning.
Strategic Alignment: By integrating the toolkit into Avant’s operations, Kam ensured that the company’s marketing efforts were strategically aligned with its overall business objectives.
Happy Client
Jesse Stephens – GM Marketing
