The Client Transformation and Mentoring at Tirian
Kam was engaged to help Tirian, specialists in organisation transformation, to transition their business model from relationship-based selling to a scalable, mass-market approach to broaden their reach and impact.
Their standout tools – “iCLi (Innovative Change Leader Inventory) – identifies individual future-ready leadership strengths and challenge areas to develop ambidextrous leadership capabilities.
With over 20 years of success working with large global organisations, Tirian is co-founded by Gaia and Andrew Grant.
Kam’s involvement not only enhanced Tirian’s product offering but also strengthened their market positioning, setting the stage for increased growth and impact in the innovation and leadership space.
The Situation
Kam was engaged to help Tirian, specialists in organisation transformation, to transition their business model from relationship-based selling to a scalable, mass-market approach to broaden their reach and impact.
Their standout tools- “iCLi (Innovative Change Leader Inventory) – identifies individual future-ready leadership strengths and challenge areas to develop ambidextrous leadership capabilities.
With over 20 years of success working with large global organisations, Tirian is co-founded by Gaia and Andrew Grant. Kam’s primary objective was to co-design a repositioning and simplify the messaging around the iCLi tool, making it accessible and attractive to a broader audience. The goal was to shift from a consultative sales model to a product-driven approach that could be marketed to individuals and companies alike.
Action
Kam undertook several key actions:
- Simplification and Rebranding: Identified the need to rebrand the tool to something more intuitive and relatable, emphasising its core benefits and features.
- Market Orientation Shift: Advised a strategic shift from a product-oriented to a market-oriented approach to better align Tirian’s offerings with customer demands, creating more value and appeal.
- Developing a Scalable Platform: Worked on creating a platform that could facilitate the tool’s transition from high touch, to allowing users to self-assess and interpret results without needing intensive consultation
Results
Kam’s interventions led to significant outcomes:
- Simplified Messaging and Repositioning: Tirian able to effectively communicate the value of the iCLi tool to a broader audience.
- Adoption of the Blue Ocean Strategy: Positioned the iCLi tool as a unique offering in the market.
- Created Communications Frameworks: To help build valuable assets in Tirian’s sales and marketing efforts.
Happy Client Testimonial
“Kam is an outstanding facilitator with skills very few others have. She is smart yet sensitive. She knows how to keep things moving and doesn’t rush.” Andrew
“Kam is a seasoned marketing professional and an excellent guide when creating strategic marketing plans. She is able to expertly facilitate marketing workshops to draw out the knowledge of the group and to weave in her professional insights and recommendations, crafting the process to ensure you walk away with lots of actionable marketing ideas.” Gaia
Dr. Gaia Grant & Andrew Grant – Co-Founders at Tirian
