I spent my whole professional life getting everyone to see the bigger picture from opportunity development, validation, business case, buy-in to implementation and crafting a winning strategy is just the beginning.
The real challenge lies in aligning your entire team — marketing, sales, product development, and more — with this vision.
Without a shared understanding, even the most well-crafted strategies can falter, leading to inconsistent messaging and fragmented execution.
While over 80% of employees believe their organisation is aligned with its business strategy, only 23% of companies truly achieve this alignment.
Source: Harvard Business Review
My facilitation sessions bridge this gap.
Pre-Discovery
Every session begins with a deep dive into your organisation’s unique challenges and opportunities.
We engage with key stakeholders to understand the intricacies of your business, ensuring that the strategy we co-create is grounded in real-world insights.
Collaborative Session
Our sessions are interactive and highly collaborative, with attendance capped at 5-6 participants to ensure meaningful contributions from everyone involved.
We guide your team through structured activities that build consensus, develop strategic frameworks, and create actionable strategies that align with your business goals.
Consultative Recommendations
Following the session, I synthesise our discussions into clear, actionable recommendations.
These aren’t just ideas — they’re
strategic insights, tailored to your specific needs.
Ongoing Support
My support doesn’t end when the session is over.
I continue to work with you, refining and adjusting the strategy as needed to ensure it delivers the desired results.
I am available for on-going mentoring to start the strategy implementation process.
“I have learned a valuable lesson that alignment isn’t something that can be imposed from the top down.
It’s something that must be built together, with input from every corner of the organisation.
And when done right, it’s the key to turning a good strategy into a great one.”
A tailored, collaborative framework designed to address your specific marketing challenges, providing your team with actionable insights and a unified plan for success.
An expert-led evaluation of your current creative assets, media strategies, and brand positioning to identify areas for enhancement and alignment with your business goals.
Development of a cohesive brand architecture, ensuring all brand elements and sub-brands align with your overall strategic vision.
Expert guidance in crafting compelling messages and defining your brand’s unique market position to resonate with your target audience.
Sessions designed to uncover actionable insights from data and customer feedback, enabling informed strategic decisions.
A comprehensive framework to develop detailed, actionable marketing plans that align with your business objectives.
Kam is an outstanding facilitator
with skills very few others have. She is smart yet sensitive. She knows how to
keep things moving and doesn’t rush“
Andrew Grant – Director at Tirian
Kam is a seasoned marketing
professional and an excellent guide when creating strategic marketing plans.
She is able to expertly facilitate marketing workshops to draw out the knowledge of the group and to weave in her professional insights and recommendations,
crafting the process to ensure you walk away with lots of actionable marketing
ideas.”
Dr. Gaia Grant – Director at Tirian
Kam, thanks for all you’re doing
to help us find clarity in this endeavour.
It’s surprisingly hard to really appreciate the big picture when we’re so close
to the detail. Your experience and perspective is really making a difference.”
Michael Fleck – Director at Synergy Effect
The duration of a co-design session can vary depending on the scope and complexity of the challenges we’re addressing. Typically, sessions last between half a day to a full day, but this can be adjusted to fit your specific needs.
Absolutely! While the core principles of the workshops remain the same, the content and focus can be tailored to suit the unique demands and dynamics of different industries. I work closely with you during the pre-discovery phase to ensure the workshop is relevant and effective for your specific context.
If you’re facing challenges in aligning your marketing strategy across different teams or struggling with consensus on key marketing initiatives, a co-design workshop could be the solution. These workshops are especially beneficial for teams that need to work together more effectively to achieve strategic goals.
Minimal preparation is required. However, it’s helpful if key team members come prepared with an understanding of the challenges they face and any relevant data or insights that could inform the session. I’ll guide you through any specific preparation needed during the pre-discovery phase.
Yes, I offer both in-person and virtual co-design sessions, depending on your team’s needs and preferences. The structure of the workshop is adaptable to ensure that remote or hybrid teams can fully participate and collaborate effectively.
My workshops are beneficial for a wide range of businesses, from start-ups looking to establish a strong marketing foundation to established companies facing complex challenges in aligning their marketing strategies. Any business seeking to enhance team collaboration and strategic alignment can benefit.
The actionable strategies and clear roadmaps provided after the workshop allow your team to start implementing changes immediately. While the timeline for seeing results depends on the scope of the changes, most clients begin to see positive outcomes within weeks.
While my primary service involves facilitating the workshops myself to ensure the best outcomes for your team, I also offer guidance and training for those interested in learning the facilitation process. I can teach you the core principles and methods I use, empowering you or your team members to run effective co-design sessions independently in the future. This way, you can continue to apply these techniques to future projects and maintain alignment across your teams.
ONE-ON-ONE PROGRAMS
ONE-ON-ONE PROGRAMS
TRAIN-THE-TRAINER
WORKSHOPS
