The Client Keith Greenwood – Role Broadening at Priority Management

Kam’s work with Keith Greenwood demonstrates the effectiveness of tailored competency assessments and customised training plans in unlocking an individual’s potential.

By focusing on Keith’s unique strengths and providing targeted support, Kam enabled Keith to broaden his role and contribute more effectively to the company.

This case study highlights the importance of personalised approaches in professional development and the impact of ongoing mentorship and coaching in achieving successful outcomes.

The Situation

Keith Greenwood, an office manager with exceptional creative writing skills and a background in literature and arts, faced challenges in translating his talents into business content. His team and manager wanted to see his full potential, and the CEO wanted Keith to take on a broader role within the company, leveraging his skills more effectively. Conducting a competency assessment tailored to Keith’s unique needs and abilities lead to a training plan to help Keith transition his creative writing skills into business content and expand his role within the company.

Action

Kam implemented a series of actions to address Keith’s situation:

Competency Assessment: Used a tailored competency assessment tool to evaluate Keith’s skills. This tool was specifically adjusted to accommodate Keith’s needs, and focusing on his strengths and areas for development.

Customised Training Plan: Developed a personalised training plan based on the assessment results. The plan aimed to help Keith enhance his content creation skills and leverage his creative writing background.

Focused Execution: Worked closely with Keith to execute the training plan. This involved providing targeted one-on-one coaching sessions and practical exercises to bridge the gap between creative and business writing.

Ongoing Support: Offered continuous support and mentoring to ensure Keith’s successful transition into his expanded role, helping him apply his new skills in a business context.

Results

Kam’s interventions led to significant improvements:

Enhanced Skill Application: Keith successfully transitioned his creative writing skills into business content creation, meeting the expectations of his CEO and fulfilling a broader role within the company.

Increased Confidence and Utilisation: The tailored training and support boosted Keith’s confidence, enabling him to utilise his skills more effectively and contribute more significantly to the company.

Role Broadening: Keith’s role expanded beyond office management, allowing him to take on new responsibilities and leverage his creative talents in a business context.

Team Alignment: The competency assessment and subsequent training helped align the team’s understanding of Keith’s potential and capabilities, fostering a more supportive and productive work environment.

Happy Client

Keith Greenwood – Priority Management

I’m dedicated to understanding your personal situation then guiding you every step of the way.

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Kam provided invaluable help with marketing capability.
It was a tough audience, but her pedigree FMCG background won people over. I would highly recommend her.

David Glick

University Lecturer

Kam has written several articles for My Business magazine and clearly knows her stuff the cut through from those articles has been great and generated a lot of interest from our readers.

Adam Zuchetti

Media & Communications Professional

Kam is a wonderful person, tenacious, and savvy businesswoman. She puts people at the centre of everything.

Christine Thomas

Senior Marketing Manager - Torrens University

… an experienced and expert marketer who has provided consulting services in the areas of competency development and strategic planning for marketing teams

Tina Fisher

VP Global Marketing - Intercontinental Hotels

Kam is a very experienced marketer, a terrific trainer and a very nice person to do business with.

Colin Wilson - Brown

Owner – The Clinic, Chair of Judging - Effies Australia