my marketing mentor

Remember my last post, which was about business cards, and how you should be proud of the fact that it accurately reflects what you and your business are all about? Well, following on from that, let's get a little more personal...

If you’re not familiar with this fabulous Google tool that won’t cost you a cent read on.

I’ve lost count of the number of people who have handed me their business card, accompanied by an apology. Yes, an apology! The reason for the apology being, that they are not happy with the design of the card or their logo, and they have been meaning to have it redesigned for ages. They have been embarrassed to hand me their card.

Not sure whether an e-newsletter should be part of your Marketing stratgey? Not sure where to start? Here are the answers to your most frequently asked questions.

Now you may think I'm very sad, but when I heard about McDonald's teaming up with Weightwatchers, it just made my day.

For many small businesses, the pressure of coming up with new and innovative marketing ideas can be de-motivating. If you’ve lost your marketing mojo, take these five simple steps to reclaim it.

A few years ago you would have had to cough up several thousands of dollars to access a tool, which gives you detailed statistics about traffic to your website. Thanks to Google, this tool is now available to everyone, for FREE, and it's called Google Analytics (let's call it GA) - http://www.google.com/analytics/

When I started my first business 4 years ago, someone told me kiss goodbye to holidays. This really upset me, because I LOVE my holidays (don’t we all), and so I made it my mission to prove that I could run a successful business and still take time off whenever I wanted, within reason. 

You’ve heard it a million times before, and you’ll hear it again, starting here and now.
Get to know your customers! 

Do you ever make phone calls that instantly make you relax and smile…as soon as you start talking you're drawn in by this person’s positive energy? This person is your "Tiramisu".